You’ve probably seen the small, stylish blue and black drive thru stands that seem to be popping up everywhere, with upbeat music spilling out and lines of cars wrapping around the building. And if you’ve been wondering whether it’s worth the hype, I’m here to tell you: it absolutely is.
Maybe you’re stuck in a coffee rut, ordering the same old vanilla latte from the same old place. Or maybe you’re just curious about the new kid on the block. Whatever your reason, think of me as your 7 Brew insider. We’re going to break down the menu, share some secrets, and find your new favorite drink.
What’s the 7 Brew Vibe?
Before we dive into the delicious menu, let’s get acquainted. 7 Brew Coffee isn’t your typical sit down café. It’s a drive thru only experience designed around three core principles – speed, quality, and kindness. It’s born in Rogers, Arkansas, in 2017, 7 Brew wanted to create a coffee stop that was more than just a transaction, it was a positive human connection.
When you pull up, you’ll be greeted by an energetic and genuinely friendly “Brewista” who is there to make your day better. The vibe is infectious. It’s the kind of place that can turn a grumpy morning right around.
The “7” in their name pays homage to their original seven signature coffee drinks, which laid the foundation for the massive and creative menu they have today. While they’ve grown far beyond those first seven, their commitment to crafting perfect, custom-made drinks remains the same.
But Why Is Everyone Obsessed?
7 Brew’s popularity isn’t an accident. It’s a specific formula that makes people come back again and again.
- You Get Your Drink, Fast: The whole experience is built for speed. You get these amazing, creative drinks in a fraction of the time you’d wait elsewhere.
- The Vibe is Everything: Honestly, it’s hard to be in a bad mood at 7 Brew. The “Brewistas” are genuinely cheerful, and that energy is contagious. It feels less like a transaction and more like a bright spot in your day.
- A Menu That Never Gets Boring: The menu is huge and encourages creativity. With a vast selection of syrups and sauces, you can create nearly any flavor combination you want, which has led to a legendary “secret menu” culture.
- It’s Not Just for Coffee People: A huge portion of their menu is dedicated to non-coffee items like 7 Energy drinks, teas, smoothies, and 7 Fizz sparkling water. This makes it the perfect stop for everyone in the car.
- Sweet, Delicious, and Easy to Love: Signature drinks like the “Blondie” are sweet, creamy, and dessert-like. This makes their menu super accessible, even for people who don’t love the bitter taste of traditional coffee.
Your Starting Lineup: The Original Seven
If you’re a first-timer, starting with one of the “Originals” is a fantastic way to understand what 7 Brew is all about. These are the tried-and-true classics that put them on the map. All of them can be made hot, iced, or as a “chiller” (their version of a blended Frappuccino-style drink).
Let’s meet the stars of the show:
The Blondie
This is arguably their most popular drink. If your coffee order leans toward “liquid dessert,” the Blondie is about to become your new obsession. It’s a caramel and vanilla breve (made with creamy half-and-half) that’s so velvety and rich, it feels like a treat you shouldn’t be having on a Tuesday morning (but you totally should).
The Brunette
The sister to the Blondie, this drink features a decadent blend of hazelnut and caramel mocha. It’s nutty, chocolatey, and perfectly balanced. It tastes like a cozy hug in a cup.
The Smooth 7
For the coffee purist who wants just a little something extra. This is their signature house blend espresso mixed with a sweet and creamy white chocolate mocha. It’s smooth, as the name implies, and lets the coffee flavor shine without being bitter.
The German Chocolate
This is a trip to the candy store. A rich blend of coconut and caramel mocha, it tastes just like the famous cake. It’s an indulgent treat that feels special every time.
White Mac
A sophisticated choice that combines the creamy sweetness of white chocolate with the nutty, buttery notes of macadamia nut. It’s a unique flavor combination that is both comforting and a little bit fancy.
Cinnamon Roll
Need we say more? This drink captures the essence of a warm, gooey cinnamon roll with its blend of cinnamon and white chocolate. It’s the perfect companion for a chilly morning.
Triple 7
When you need an extra boost, this is your go-to. It’s their Smooth 7 but with an added three shots of espresso. It’s a creamy, powerful, and delicious way to supercharge your day.
Beyond the Bean: Energy, Tea, Smoothies, and More
One of the best things about 7 Brew Coffee is that there’s truly something for everyone, even if you’re not a coffee drinker. Their menu is incredibly diverse.
7 Energy
Looking for a coffee alternative? The 7 Energy drinks are a must-try. They have their own proprietary energy blend that you can customize with an endless combination of flavors. A popular favorite is the Ocean Breeze, which blends blue raspberry, coconut, and lime for a tropical punch. They are vibrant, refreshing, and fully customizable.
7 Fizz
If you love sparkling water, you’ll adore the 7 Fizz. It’s sparkling water infused with your favorite flavor syrups. It’s a light, bubbly, and caffeine-free way to hydrate.
Teas and Chai
From classic iced black tea to a spicy, creamy Chai Latte, their tea selection is top-notch. You can customize your tea just like any other drink with flavor shots. A raspberry iced tea on a hot day? Yes, please.
Smoothies and Shakes
Perfect for the kids or when you just want a creamy treat. They offer classic fruit smoothies (like Strawberry Banana) and indulgent shakes. The shakes are made with real ice cream and are a dessert-level delight.
Unlocking the “Secret” Menu and Customization Hacks
This is where the real fun begins. While 7 Brew doesn’t have an official, printed “secret menu,” the secret is that their massive list of syrups means you can create virtually any flavor combination you can dream of. The “secret menu” is simply a collection of popular and delicious drinks invented by customers and Brewistas.
Don’t be shy about ordering these custom creations! Brewistas are happy to make them. Here are a few popular ones to try:
1. The Pixie Stick
This energy drink tastes exactly like the sweet and tangy candy you remember.
- How to Order: “Could I please get a 7 Energy with pomegranate, orange, and almond?”
- Pro-Tip: For the full experience, ask them to top it with a sweet and sour drizzle.
2. The Pink Mermaid
A sweet, creamy, and magical-tasting latte that’s perfect for when you want a dessert-like treat.
- How to Order: “Could I please get a latte with white chocolate, toasted marshmallow, and strawberry?”
- Get it Iced or Blended: This one is especially popular as an iced latte or a blended chiller.
3. The Holly Jolly
Tastes like Christmas in a cup, no matter the time of year. It’s a vibrant, fruity, and festive energy drink.
- How to Order: “Could I get a 7 Energy with pomegranate and peppermint?”
- Make it Creamy: Some people like to add a splash of cream to make it even smoother.
4. The Gummy Bear
A sweet, fruity, and nostalgic flavor that tastes just like your favorite gummy candy.
How to Order: “Could I please get a 7 Energy with white chocolate, kiwi, and passion fruit?”
Pro-Tip: Don’t be afraid to experiment! Start with your base (coffee, energy, tea, fizz), pick a couple of flavors from their huge list, and decide if you want it hot, iced, or blended. And if you’re watching your sugar intake, you’re in luck—7 Brew has one of the largest selections of sugar-free syrups available anywhere. You can make almost any drink sugar-free without sacrificing flavor.
How Does 7 Brew Compare to the Competition?
It’s natural to wonder how 7 Brew stacks up against other drive-thru giants like Starbucks or Dutch Bros.
7 Brew vs. Starbucks
The biggest difference is the experience. Starbucks is often seen as a “third place”—a destination to sit, work, and stay awhile. 7 Brew is all about the grab-and-go. It’s built for speed and convenience, without the coffee house pretense. The menu is also more focused on fun, sweet, and highly customizable creations rather than traditional Italian-style espresso drinks.
7 Brew vs. Dutch Bros
This is a closer comparison, as both share a similar drive-thru model, energetic staff, and a focus on custom drinks. They are both excellent choices for a fun beverage experience. The main difference often comes down to personal preference in coffee roast and specific signature drinks. 7 Brew really anchors its identity in its “Original Seven,” while Dutch Bros is famous for its Rebel energy drinks and unique monthly specials.
Tips for Your First Visit
Ready to take the plunge? Here are a few tips to make your first 7 Brew Coffee run a massive success:
- Don’t Be Shy: If you feel overwhelmed by the menu, just ask the Brewista for a recommendation! Tell them what flavors you usually like (e.g., “I love caramel,” or “I’m looking for something fruity and not too sweet”), and they will happily guide you to the perfect drink.
- Look for the App: Like most modern brands, 7 Brew often has a loyalty app where you can earn points and get free drinks. It’s worth downloading before you go.
- Embrace the Experience: Part of the fun is the interaction. Roll down your window, enjoy the music, and have a quick chat with the staff. Their positive energy is contagious.
So, what are you waiting for? The next time you see that sleek blue and black stand, pull in and give it a try. You might just find that your old coffee routine is a thing of the past.
